Mobile Apps Conference

Mobile Apps Agenda

8:00-9:00 | Registration, Coffee, and Networking

9:00-9:40 | The Mobile App Economy: Market Research Trends
Analysts examine how apps are impacting the mobile market, comparative market share for mobile operating systems, the most successful apps, and companies with the edge. Focus on practical strategies for product development, successful distribution and profitability in the current market.

• John Fletcher, Analyst, SNL Kagan
• Ben Bajarin, Principal, Creative Strategies

9:45-10:20 | Investors View of Competing Apps : The Battle Over the New Mobile Ecosystem
Apps are key to the battle for dominance between Apple, Google, RIM and other competitors including iPad. How will this new class of devices impact the types of applications consumers and businesses use and the competitive landscape for mobile communications? What are the best app opportunities for venture investors? How can entrepreneurs obtain funding?

Showcase Demo: AppMobi, Joe Monastiero

• Larry Marcus, Partner, Walden Ventures
• Bruce Taragin, Managing Director, Blumberg Capital
• Savinay Berry, Vice President, Granite Ventures, LLC
• Stephen Bernardez, Principal, ONSET Ventures

10:30-10:35 Showcase Demo: Yaniv Solnik, CTO and Founder, Bee TV

10:35 to 11:15 | Social Networks
Informa estimates 50 million people, or 2.5% of the world’s mobile phone users, already are involved in mobile social networks. That number will skyrocket over the next year. What does the future hold and why are investors actively seeking ventures into mobile social networks? What are the hot apps to watch in this market?

Showcase Demo: Your Version, Dan Olson

• Greg Gunn, VP Business Development, HootSuite
• Asokan Thiyagarajan, Director - Platforms and Technology Strategy, Samsung
• Mark Donovan, Sr. VP Mobile and Analyst, ComScore
• Moderator: Ben Bajarin, Principal, Creative Strategies

11:20 – 12:00 Lifestyle and Productivity Apps
Apple has an early lead in lifestyle and productivity apps, but Android is rapidly advancing and BlackBerry is seeking to dramatically expand its offerings. Discover which apps are currently and potentially performing best in the marketplace; and new markets to address.

Alex Pachikov, VP of Business Development, Evernote
Aaron Forth, Director of Product Design, Intuit Personal Finance Group
Terry Hsiao, CEO, Hook Mobile
Joe Monastiero, VP Business Development, AppMobi
Moderator: Tricia Duyee, Editor, Moco News

12:10 to 12:50 | Where Are We? Location-based and Geo-services
Location-based or geo services are revolutionizing restaurant going, movie watching, shopping , mapping, gaming, community and marketing. Learn what’s in store and the hottest applications to watch. They also offer new opportunities for targeted advertising campaigns.

Showcase Demos: GeoGroups, Raghav Gupta, CEO
Babbleville, Paul Chiu, Founder

Jeremy Wacksman, Director of Marketing and Mobile, Zillow
Bryan Trussel, CoFounder and CEO, Glympse
Brenda Walker,, Zumobi
Brian Knapp, Chief Operating Officer, Loopt
Moderator: John Fletcher, Analyst, SNL Kagan

12:50-1:30 | Lunch and Networking
Eat lunch and network on your own, or join one of our discussion groups on topics.

1:30-2:10 | Enterprise and Workforce Management
Mobile versions of applications like Salesforce.com, Skype and PayPal promise to revolutionize the enterprise over the next few years – enabling instant access to a company’s entire database, financial capabilities and personnel from any location. The key to successful implementation will be low cost-of-entry and security.

Showcase Demo: ISBX
Eric Wise, President, ISBX
Peter Sisson, Founder and CEO, Toktumi
Terry Hughes, President, Widality
Moderator: Derek Kerton, Principal Analyst, The Kerton Group

Case Study:

1:30-1:50 | iPad Apps for Media, Brands, and Advertisers
Paul Danter, Founder, Mobile IQ

Mobile IQ produced BBC’s successful ipad and iphone news apps. 2 million downloads to date - 1 million in the UK, 1 million outside the UK. It’s the #1 news application in 16 countries across the world, and in the top 10 news apps in 62 countries. In the US, they created the mobile app for Playboy with content appropriate for the app store market. This case study will show examples of success for BBC and Playboy to show how mobile apps are used for media and advertising.

2:20 -3:00 | Media, Entertainment and Games
Hollywood and Big Media are rushing to develop dozens of apps based on their top franchise brands. No longer dependent upon good placement on the carrier’s deck, game apps are also flourishing.

Showcase Demo: Radical Studios, Jesse Berger, Executive Vice President

Yaniv Solnik, CTO and Founder, Bee TV
Michael Greer, VP, Product Development, The Onion
David Jones, VP Marketing, Shazam
Katie McMahon, VP Sales and Marketing, SoundHound
Moderator: Mike Johns, Founder, Urban World Wireless

Case Study:

2:00-2:20 | Trends for Developers: Open Mobile Browsing and Impact of HTML 5
Will Price, CEO, Widgetbox

Widgetbox is a platform for web and mobile widget creation and discovery. Widgetbox's offers a mobile service that makes the mobile web accessible to both non-technical marketers and publishers, as well as advanced developers. The HTML5-based Mobile Site Builder quickly builds mobile-optimized sites and widgets that run on the Open Mobile Web --- Android, iPhone, etc. He will discuss key issues for developers including: latest technologies; business strategies; and impact of open mobile browsing on App Stores.

Case Study:

2:30-2:50 | Are we there yet? Location Services for Advertisers and Brands
Tina Unterlaender, Account Director, AKQA Mobile

Location aware applications have been the once and future king of advertising for the past 10 years or so. In spite of the early adopter popularity of location-centric apps such as Foursquare, Gowalla, and Loopt, location based services still have not hit the mainstream and still don't have an advertising product that appeals to major advertisers. With every major player in digital media integrating location into preexisting products, Facebook, Google, and Twitter, "location" might yet again be relegated to enhancement of existing user habit, as opposed to developing a unique value proposition for advertisers. Almost all of these LBS apps are about sharing one's location in an egotistical fashion, or providing basic navigation, and location based recommendation engines are still little more than glorified affiliate engines. Tina will explore what brands and real people want, as opposed to what developers can create. For now, advertisers are still asking, "are we there yet?" as the mobile media industry continues to struggle to locate media buyers.

3:00 to 3:30 | Keynote: Market Opportunities for US Developers in Japan
Masaaki Maeda, President & CEO, NTT DOCOMO USA, Inc. and Associate Senior Vice President, NTT DOCOMO Inc.

NTT DOCOMO USA is a wholly owned subsidiary of NTT DOCOMO Inc, Japan’s leading mobile telecommunications company. Mr. Maeda oversees new business development in the Americas. In September of 2009, Mr. Maeda opened the first NTT DOCOMO customer-service counter in the continental US aimed at providing a seamless user experience to customers travelling in North America. Currently, Mr. Maeda is spearheading the company’s development of US-Japan partnerships to promote a new generation of wireless products and services which includes smartphones, electronic readers, and Android™ applications.

He will also address market opportunities in Japan, developers’ success with DOCOMO, marketing with DOCOMO, and the revenue opportunities.

3:40-4:20 | Using Apps To Extend Your Brand and New Advertising Models
The key to monetizing many apps will be inserting advertising skillfully into them including coupons. Who’s doing it best? How and brands and retailers develop successful app campaigns? Speakers address essential elements that drive repeat usage, build brand loyalty and drive ad revenue for content owners and app developers, thus creating a profitable app.

Tina Unterlaender, Account Director, AKQA Mobile
Ingrid Lestiyo, Founder, Nearbyad
Mihir Shat, VP Mobile, GroupOn
Doug Bremicker, VP Business Development, Weather Central
Brenda Walker, VP of Marketing and Managing Publisher, Zumobi
Moderator: Irina Slutsky, Reporter, Ad Age

Case Study:

3:40-4:00 | Creating a Mobile Store for Retailers: Best Practices and Examples
Dan Lowden, VP Marketing, Digby

Learn how to create a profitable mobile store, using examples from customers like 1-800 Flowers, Wet Seal, Golfsmith and Ghirardelli. Mobile represents a fundamental shift in the way consumers are discovering, buying and interacting with retailers. Consumers today demand rich, fast and easy-to-navigate retail experiences that are optimized for their mobile device and personalized to their needs when using it at home, when traveling or when in-store. This shift to Mobile creates an unprecedented opportunity for retailers to develop a deep, engaging and personal mobile relationship with their customers that drives incremental revenue and retail brand experiences – anytime and anywhere.

4:30-5:20 | Discovery of Apps, Generating Revenue, Creating Profit
Learn how content owners and developers have made money from apps in an open mobile environment. We consider the comparative merits of ad-supported, free and freemium and strategies for creating a mobile “value add” for profitable cloud computing applications. How can you get your app discovered in a market where thousands are consumer attention?

Showcase Demo: Netmobo, Eric Hernaez, CEO

Michael Bramlage, Director of Product Management, Nokia
Kent Griffin, Sr Product Manager Mobile, PayPal
Thorren Koopmans, Director of Operations, Appboy
Trevor Cornwell, CEO and Founder, AppBackr
Oliver Gunaserkara, Alliance Management, Symbian
Moderator: Asokan Thiyagarajan, Director - Platforms and Technology Strategy, Samsung

Case Study:

4:30-4:50 | Funding Your Apps Thru Brand Sponsorships
How Developers Can Get Distribution and Funding from Consumer Brands
Zet Thet, CEO and Co-Founder, 4INFO

Learn how app developers can gain revenue through brand sponsorship of their apps which includes includes promotion of the app by the brand sponsor. Hear a case study on how KFC partnered with developer NaturalMotion to created an integrated branding opportunity, with both revenue and promotion for the developer, resulting in nearly a million downloads of the app in 3 weeks.

6:00-9:00 | Networking Cocktail Party
Meet our exhibitors and view demos over drinks and appetizers.
Co-Hosted by Blumberg Capital.

• If you would like to give a showcase demo, or host a demo table and receive the attendee list, contact us at 310 736-1541.